Over the last few years I have travel a bit for work and pleasure and due to this I have spent a few nights at hotels. Once you start to stay a lot at hotels it can be useful to stick to an alliance of hotels to achieve some benefits like you do on airline alliances. I have ended up staying at Starwood Preferred Guest hotels (Sheraton, Le Meridien, Westin, St. Regis, Aloft etc) and Golden Circle hotels (Traders and Shangri-La).
Just recently I went to Madrid and I ended up staying at Westin as the location was good and I was hoping that my SPG gold card would give me some benefits. To save some time I booked the hotel and flights as a package deal on a travel website and when I checked into the hotel in Madrid I was a bit annoyed that I did not get any benefits from my card as I had booked the room through a third party. Normally it is possible to get free wifi due to the gold card but this was not the case due to this – and it cost like 16€ per day if I wanted to pay for it. I think it is totally over the top to charge 16€ per day for wifi but I guess they assume that if you can afford the room, you can afford to pay extra to get access to the net. I did twitter about this and the response I got was that they offer free wifi in the lobby. Yes, they do offer a bad 256K wifi connection in the lobby but who wants to sit around in the lobby when skyping, surfing the net etc? And I can’t understand this policy of not giving me benefits when booking through a third party – with so many travel websites out there it is perfectly normal these days to use a third party to book plane tickets, rental cars and hotels. So I do hope that Westin and the other SPG hotels soon realizes that having access to the net should be for free as everyone will have some use for it these days. With 16€ per day it was cheaper for me to buy a local sim card and surf using 3G!
The other thing that annoyed me about Westin in Madrid was breakfast. When we checked in the guy in the reception said that they had a special breakfast promotion and it was 22€. I said I would think about it. Next morning we decided to have breakfast at the hotel and I went to the reception to ask about this promotion and it turned out that it was 22€ per person for breakfast and it was not possible to just have breakfast one day. If I wanted the promotion I had to go for breakfast the entire stay. I should of course said that I just wanted a regular breakfast rate for that day as there were breakfast places just around the corner – I normally just have some cereal for breakfast so paying 22€ per day for that was a huge mistake.
A week after I went to Madrid, I was on the road again and this time I went to New Delhi in India. I had the option of Shangri-La or Le Meridien that was just across the road and I think the price was about the same. As I have a Jade membership on Golden Circle (equal to a gold card on SPG I guess) I get certain benefits. I get a room for two for the price of one and breakfast is on the house. In addition to this Traders and Shangri-La hotels also provides free internet at the hotels! So what should I choose? A hotel that charges me for internet, breakfast and gives me no benefits if I book through a third party? Or a hotel that welcomes me with free breakfast for me and my wife, gives me free internet access and actually awards me with a welcome present due to my Jade card? I did ask the same rhetorical question to SPG on Twitter Maybe this is just ranting and raving about nothing – I guess for some I must appear as a spoiled brat complaining about these things. Maybe I should just be happy that I get to stay at nice hotels. But the fact is that I do feel more appreciated at Shangri-La and Traders due to my Jade card compared to the SPG gold card. So which alliance is the best? And what should you choose? I guess it depends a lot on where you travel and your budget. Due to the recent events I will be staying more at Shangri-La and Traders at least!
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